Attending the Rocky Mountains Shale Water Management 2018 conference a couple of weeks ago made me realize once again the important role these events play in the Business Development world. The day-to-day minutiae of our jobs often prevents us from leaving the confines of our office. Afraid we will fall behind on daily tasks such as email and follow up calls can actually bring a sense of dread when the date of the conference sneaks up on you. But you pack your bag and off you go, ready to learn, mingle and hopefully make some real connections.To keep this short and relevant, we’ll skip ahead to the conference itself – at the wonder of whether this will be worth it. And then it begins… conversations, connections, interesting insight to the region, market and competition. As the the time begins to fly by, the emails dinging on your phone go unanswered and you become fully engrossed in the potential and prospects before you. Industry colleagues you wouldn’t meet otherwise, partnership opportunities and that ever- elusive market insight that we all seek. The next thing you know, you’re back at the airport attempting to organize your thoughts and lay out plans to make the most of your time spent out of the office.So what did I learn? Confirmation that water, water, and water is on the forefront of everyone’s mind. Fresh water, produced water, frac water. How to get it, treat it, reuse it, move it, and where to store it. Colorado, with some of the most stringent regulations, is forcing the water treatment and management industry to look at solutions in a more collaborative way. This is something we at Water Standard and Monarch Separators have believed in for a long time – work together, collaborate and knowledge share. As stated at the conference, the worldwide produced water market is over $5.8 billion with the US alone estimated to produce 52 MM BBLs of water per day.This isn’t a statistic that can be overlooked anymore. To handle these volumes, this water needs to be recycled, reused or treated to safe discharge standards in order to maintain our water cycle and remove the strain on SWDs. No, this isn’t new news but it’s bigger news, more relevant news and it has moved to the front page.Therefore, my biggest take away from the conference is to put ourselves out there and continue our path of helping operators find the best, most cost-effective solution to this growing water problem. Our portable lab and demonstration units have been running full force as we test the nastiest produced and flowback waters to validate solutions, optimize existing systems and search for partners in this ongoing effort to get the earth’s water cycle back in balance.If you are overflowing with produced or flowback water and want to learn about our recent efforts, reach out today at firstname.lastname@example.org.